From 2016 to 2017 I worked as lead designer for Seattle-based startup Prints.ly. I designed solutions to express their brand, connect with their customers and promote their marketplace of affordable fine-art printed photographs by exceptional photographers from around the world. Every point of communication was considered, including designing new website feature implementation, customer emails, branded partnerships and in-box print materials.
UX Designer: Art Direction, Visual Design, Content Strategy (Jan '15 - Oct '16)
User Research Analysis
Competitive + Comparative Analysis
Visual & Graphic Design
HTML + CSS
"Thank You" and Info card
Custom tri-fold off-set printed "Thank You" card was designed to add personality and thoughtfulness to the experience of all Prints.ly orders The first fold was created with a inspiring quote to be a detachable tear off postcard so that it could be passed onto a friend.
"Thank You" card backup
This was a backup card that our partner printer or framer could print if they should run out of our custom printed Thank You cards. These customer "Thank You" cards were designed to fit inside the same size envelope as the original design and to communicate the same sense of personality and important info to the customer.
Custom Packaging Tape
Prints.ly was using a partner printer and framer, and needed to create materials that would customize a standard shipping box. A customized box would help to spread the word about this new company and also spark joy for the recipient as they see something unique on their doorstep. The custom packaging tape I created put the Prints.ly logo front and center on their signature orange color, surrounded by inspirational art and photography quotes. This packaging tape also served to help customers know that fragile art was in this box and thus to open carefully.
I designed a series of emails for customers to keep them informed of the status of their order confirmation, shipping and tracking details and how to hang their art and share on social media once it arrives.
There were many potential points of contact for Prints.ly and their photographers in their marketplace. Some emails needed to be more personal and some needed to be automized so I designed content and layout to keep the Prints.ly voice and personality while letting the photographers quickly and clearly know when they have made a sale, had been paid, created an online sale or been featured on the Prints.ly homepage.
Preparing for a future sign on with National Geographic, I created designs for Prints.ly website to fully represent this exciting new partnership. These were used as a way for Prints.ly to envision the logistics and language of future partnership with National Geographic and to inspire National Geographic as the transition began.